War With Iran, Chuck Norris, Tariffs, Oil, The Manosphere, Bond Rates & The Bank Of Canada

The title is a laundry list.
Topical things.
Things that matter...
or maybe don’t.

And on Monday morning, when you sit down to get to work, only one thing will matter, and that’s the nature of the conversation you’re having with a first time buyer, or any client really.

Odds are such a conversation will happen though as 65% of first time buyers work with a Broker.
It’s worth noting that 50% of repeat buyers do as well.

Broker market share keeps growing year over year, and that’s a good thing in a slow market.

Perhaps a smaller pie the past few years, but at least you get a bigger slice of it.

Never mind the epic renewals wave already hammering many of you.

But back to your opening call Monday morning, first time buyer or not.

What matters to them?

Oil?
Chuck?
Tariffs?
The War?
Interest rates?

None of those things, on their own, are likely to dictate your client’s decision.

But some, or all of them, will influence it.

What matters is simple.

And getting to it quickly, without being dragged into a political or philosophical debate, is a critical conversational skill.

Are you ready to buy?
Are you clear on what you can afford?
Are you clear on what a lender says you can afford?
Are you ready to make a move now?
If not, what needs to change?

The most important thing you can do is bring the conversation back to what matters, in relation to mortgage financing.

As for what’s actually going on out there...

Rates feel confusing because they are.

The Bank of Canada is holding steady, but bond markets are pushing fixed rates around.
That’s why headlines don’t match what borrowers are being quoted.

The economy feels shaky because it is.
Jobs are soft.
Inflation is back in the conversation.

So people are nervous, and that slows decision making.

But here’s the part most people are missing.

There are tens of thousands of active first time buyers who still want to own.
They didn’t disappear.
They’ve paused.

At the same time, fewer homes are being built.
Listings are not growing the way they used to.
Supply is quietly tightening in many markets, and soon enough, all markets.

So we have this strange moment.

Demand is waiting.
Supply is cresting or already shrinking.
Confidence is low.

This will not last forever.

For a first time buyer, this means something important.

You may not time the bottom perfectly. No one does.

But there is a window where:

• prices are off their peak

• competition is lower

• options still exist

The real risk is less about buying at the wrong time.

The real risk is waiting too long, then racing back in when everyone else does.

Because when confidence comes back, it comes back fast.
And there will be very little housing stock to meet that sudden surge.

So forget the noise, if you can.

Focus on the plan.
Focus on the long term.

If you can afford it, and it fits your life, this market might not be your enemy.

This market might be your opening.

So what does it take to get onto the phone with clients all day, every day?

A few things.

Motivation.
Confidence.
And a plan.

I’m not here to motivate you. You need to show up hungry.

Confidence and a plan?

That I can help you with.

So join me April 30th in Burlington, ON at The Pearle Hotel, 10am to 4pm, for an intense six-hour Be The Better Broker workshop.

No panels.
No economists.
No product dumps.

Just one guy, me, who’s had more than a few thousand calls with real clients, breaking down conversations.

Who to call.
What to ask.
When to call.
How to structure it.
How to exit a dead-end conversation smoothly and quickly.

Real reps. Real conversations. Real results.

Ready to stop thinking about it and start doing it?

Let’s talk.

Seats are limited. Lock one in HERE today.

Thanks

DW